Hi! I'm Zoe.

I’m a freelance writer, journalist, and digital marketer.

I write features, reports, essays, and opinion on topics including food, lifestyle, hospitality, wellness, and gender equity. 

I also write commercial content & copy.

I'm currently working towards my NCTJ diploma with News Associates.

I’ve blogged since 2016, and still post the occasional recipe or essay on my blog or newsletter.

I live in Yorkshire with my husband and my baby bump (due summer 2022).

I'm into vegan cake, YA books, Taylor Swift and looking at the sea.

Do You Feel Guilty When Your Home Is Messy? Here’s How to Re-Frame Cleaning as “Morally Neutral”

Do You Feel Guilty When Your Home Is Messy? Here’s How to Re-Frame Cleaning as “Morally Neutral”

Sarah Thébaud, Associate Professor of Sociology at University of California, Santa Barbara, explained to Apartment Therapy that people also “have higher expectations of cleanliness for women than for men,” even when they have the same work, caring or relationship commitments. Thus the “social penalty” for having a messy home tends to be much higher for women, and this pressure to clean up creates an

You Don’t Have to Worry About Trauma Dumping in Therapy

hen Meredith Vitale, LMSW, first saw the recent viral video of a counselor complaining about a client “trauma dumping” on them (you can hen Meredith Vitale, LMSW, first saw the recent viral video of a counselor complaining about a client “trauma dumping” on them (you can watch the full video here ), she says she was disgusted, but not surprised. “Unfortunately, there are a lot of people who treat their clients like this, and that's why a lot of people are hesitant to seek out therapy,” says Vita

Is Vegan Fish the Answer to Sustainable Seafood?

When Netflix's controversial documentary Seaspiracy premiered in March, essentially touting the claim that all fish is unsafe from an environmental and labor perspective, Google searches for “vegan fish,” more than doubled as people learned they may need to find a truly sustainable alternative to their favorite seafood.

Plant-based sausage, vegan chicken, and meat-free burgers are no longer so hard to imagine—so much so that many have become everyday staples in home and restaurant kitchens, but

How to Make Podcasts Better for People With Hearing Loss

The average American listens to over 16 hours of online audio content—like podcasts—each week. That’s 17 percent more than last year.

But not everyone finds it easy to listen.

Most people who have hearing loss are able to access podcasts: While 1 in every 6 adults in the UK is affected by some hearing loss, only around 12 percent of those adults are severely or profoundly deaf. So depending on the audio quality, listening environment, and access to hearing aids or noise-canceling headphones, i

Celiac awareness week 2021: 13 best gluten free beers to cheers to

We all know that bloat after drinking a few too many pints, but for some people that “beer bloat” may be caused by a medical condition, coeliacs disease, or an allergy or intolerance to gluten.

One in 100 people in the UK has this disease, which is an autoimmune condition, and sufferers have to follow a gluten-free diet for life. Additionally, many others have to avoid gluten due to non-coeliac gluten sensitivity (NCGS).

Beer is usually made with barley and/or wheat – neither of which are glut

She Invented Cupcakes & Wrote the First American Cookbook. Why Don't We Know Her?

Amelia Simmons invented the cupcake. And if that wasn’t enough for the history books, when she first published her cookbook in 1796, she cemented herself as the author of what is now recognized as the first American cookbook.

American Cookery, or, to give its full title: American Cookery, or the Art of Dressing Viands, Fish, Poultry and Vegetables, and the Best Modes of Making Pastes, Puffs, Pies, Tarts, Puddings, Custards and Preserves and All Kinds of Cakes from the Imperial Plumb to Plain Ca

Could a campervan be the perfect WFH office?

As someone with ADHD, who works from home and has a seven-year-old child, Business Coach Sara Tasker struggles with distraction.

However, she’s recently discovered an ideal solution to help her keep focussed during the working day – a campervan.

While the thought of hiring one as a workspace might seem a bit extreme to some, Sara admits it came from ‘absolute desperation’.

She tells Metro.co.uk: ‘When they announced the latest lockdown, I thought “I can’t do this”.’

Initially, she looked int

Opinion: This Covid Christmas Will Leave Women More Burned Out Than Ever

In those first few months of lockdown, when childcare and education, normal paid work and every meal – as well as the extra tidying and cleaning – moved inside, numerous studies showed that, in heterosexual cohabiting relationships, most of this extra care has fallen on women, with women still spending an average of 15 hours more on domestic and caring duties each week than men.

Particularly for couples with young children, this tends to be seen as a fair division. Ask men whether they split ho

I Refused a Hearing Aid in My Twenties, Because of Stigma

t’s a few weeks before my wedding in 2017, and I’m in the doctor’s office being offered a hearing aid. I am 26 years old.

I had just spent 20 minutes in a soundproofed booth, pushing a button whenever I heard a high-pitched tone in the headphones (if you couldn’t guess, I didn’t push the button many times). The doctor is confirming what I already suspected: I had significant hearing loss and would likely benefit from a hearing aid.

There’s no way to pinpoint exactly what caused the damage to m

Back to business - how hospitality workers really feel about 'Super Saturday'

Sinking a cold beer with friends. Having dinner somewhere that isn’t the kitchen table. Feeling the buzz of a night in the pub. These are all things that may seem like a long time coming after nearly 15 weeks of lockdown – but for many who work in the hospitality industry the wait should not yet be over.

The latest to be dubbed frontline workers as many bars and restaurants reopen today, they fear they’re being asked to put their lives on the line and, more often than not, on a minimum wage.

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Zoe Pickburn

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